Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 11 – Where is the Saudi Pro League starting from?

The Saudi Pro League is making headlines with their acquisition of...

Issue 10 – Could the grass be greener for Wimbledon?

Wimbledon showcases the delicate balance between jeopardy and quality...

Issue 09 – World of opportunities with GBE change

Changes to English football’s Governing Body Endorsement (GBE) rules present an enormous opportunity...

Issue 08 – Squeezed Middle

The media market is placing ever-greater premiums on subscription-driving content, while...

Issue 07 – 2023 NBA Finals: Authentic Sports Stories Prevail

Traditional punditry suggests a Nuggets-Heat Finals would be disastrous for the NBA as it approaches...

Issue 06 – Did Marquee Moments Deliver?

Several sports had marquee moments over the weekend, and it was the IPL final that ticked all the...

Issue 05 – French Open Seeding Could Leave Fans Wanting More

Daniil Medvedev’s win at the Rome Masters means Novak Djokovic will be seeded 3rd at this year’s...

Issue 04 – The EFL Investor Opportunity

In a big week for the EFL, there’s arguably never been a better time to consider investing in one of its teams...

Issue 03 – EFL Fundamentals Deliver Return

In recent days, many commentators have been asking how the EFL was able to secure the 7th biggest...

Issue 02 – Justifying MLS Valuations

In Sportico’s recent list of most valuable football clubs, MLS revenue multiples exceeded all other leagues...

Issue 01 – A Dramatic and Expensive Fairytale

Two reflections on Ryan Reynolds and Rob McElhenney’s Wrexham winning promotion...