The Gauge, a recurring bite-sized insight that seeks to examine what we’re seeing both on and off the field of play, and break down the potential implications for our industry. Never taking more than 90 seconds to digest.

The Premier League is the world’s greatest domestic football competition:
A club that has enjoyed unprecedented recent success would usually...
As the European football season draws to a close, we shouldn’t forget...
Under their Abu Dhabi United Group ownership, there has always been ...
The PGA Championship will soon be underway at Valhalla GC.
Before a ball was kicked in this year’s EFL Championship, our models...
Most simply, a football club’s on field performance comes down...
The outcome of Nottingham Forest’s visit to Everton this weekend is enormously...
Scarcity is a significant driver of value for golf’s majors: long-standing rituals...