The Gauge, a recurring bite-sized insight that seeks to examine what we’re seeing both on and off the field of play, and break down the potential implications for our industry. Never taking more than 90 seconds to digest.

Cristiano Ronaldo & Lionel Messi were recently anticipated to face off in a friendly dubbed as...
Ambitious football owners face constraints when trying to...
Bay FC, an NWSL franchise yet to kick a ball, made history ...
Nothing grabs attention in the US quite like the NFL.
While January is often touted as a tough time to conduct transfer business, this was the first...
Our model predicts an 85% chance that either France or Ireland will win this year’s Six Nations.
Jose Mourinho finds himself out of a job despite winning trophies almost everywhere he’s been.
Kosta Nedeljkovic (Red Star Belgrade to Aston Villa): Twenty First Group’s Player...
Sponsorship, like league football, is largely a zero-sum game.