Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 39 – Sponsorship haves & have nots

Sponsorship, like league football, is largely a zero-sum game.

Issue 38 – Premier League wins the festive football

Traditions that underpin the status quo can often be an inhibitor for growth...

Issue 37 – Darts demonstrates the power of jeopardy

This week the PDC World Darts Championship generated TV audiences...

Issue 36 – Sporting inefficiency underpins Manchester United valuation

Sir Jim Ratcliffe’s acquisition of 25% of Manchester United values...

Issue 35 – The NBA & MLS – competition innovation unlocking value

Only two sports leagues exist where their average club’s Enterprise...

Issue 34 – More is more?

Amid speculation around the future of sports media rights...

Issue 33 – Tension and Opportunity Atop Women’s Football

Last week the Women’s Super League and Women’s Championship...

Issue 32 – F1 must strive to revive its sporting product

Formula One’s 2023 season concluded in Abu Dhabi on Sunday...

Issue 31 – India fall just shy of greatness

A win in Sunday’s Cricket World Cup Final would have put India’s 2023 team...

Issue 30 – Challenges facing the UEFA Women’s Champions League

The UEFA Women's Champions League group stage restarts this week.

Issue 29 – Predicting the 2024 Kopa Trophy

We at Twenty First Group noted that the voting for last week’s Kopa Trophy.