Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 17 – A fitting end to the Women’s World Cup

In 61 years of men’s and women’s World Cup finals...

Issue 16 – Injury time solution is a sledgehammer looking for a nail

New guidelines to increase ball in play time in football matches...

Issue 15 – World Cup competitiveness demonstrates significant change in women’s football

The Women’s World Cup has been characterised by upsets...

Issue 14 – Have The 49ers Found a Bargain in Leeds United?

The men’s Ashes is breaking viewership records. It is doing so because...

Issue 13 – Messi’s MLS Impact

With Inter Miami’s historical signings, it is important to consider...

Issue 12 – Test cricket triumphs in the attention economy

The men’s Ashes is breaking viewership records. It is doing so because...

Issue 11 – Where is the Saudi Pro League starting from?

The Saudi Pro League is making headlines with their acquisition of...

Issue 10 – Could the grass be greener for Wimbledon?

Wimbledon showcases the delicate balance between jeopardy and quality...

Issue 09 – World of opportunities with GBE change

Changes to English football’s Governing Body Endorsement (GBE) rules present an enormous opportunity...

Issue 08 – Squeezed Middle

The media market is placing ever-greater premiums on subscription-driving content, while...

Issue 07 – 2023 NBA Finals: Authentic Sports Stories Prevail

Traditional punditry suggests a Nuggets-Heat Finals would be disastrous for the NBA as it approaches...