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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 48 – ‘Data’ is not enough…
By now most people have seen the positive impact that being data-centric can...

Issue 47 – Athlete Sponsorship Valuation
Cristiano Ronaldo & Lionel Messi were recently anticipated to face off in a friendly dubbed as...

Issue 46 – How Premier League Clubs can generate an additional £20m a year
Ambitious football owners face constraints when trying to...

Issue 45 – Signal of intent for women’s football
Bay FC, an NWSL franchise yet to kick a ball, made history ...

Issue 44 – NFL: short and snappy = shocks
Nothing grabs attention in the US quite like the NFL.


Issue 43 – Football clubs continue to overlook the international talent goldmine
While January is often touted as a tough time to conduct transfer business, this was the first...

Issue 42 – The opener may be the final for the Six Nations
Our model predicts an 85% chance that either France or Ireland will win this year’s Six Nations.

Issue 41 – Which managers win more than they should?
Jose Mourinho finds himself out of a job despite winning trophies almost everywhere he’s been.

Issue 40 – Three January transfer window deals that have caught our eye
Kosta Nedeljkovic (Red Star Belgrade to Aston Villa): Twenty First Group’s Player...


Issue 39 – Sponsorship haves & have nots
Sponsorship, like league football, is largely a zero-sum game.