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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.
Issue 41 – Which managers win more than they should?
Jose Mourinho finds himself out of a job despite winning trophies almost everywhere he’s been.
Issue 40 – Three January transfer window deals that have caught our eye
Kosta Nedeljkovic (Red Star Belgrade to Aston Villa): Twenty First Group’s Player...
Issue 39 – Sponsorship haves & have nots
Sponsorship, like league football, is largely a zero-sum game.
Issue 38 – Premier League wins the festive football
Traditions that underpin the status quo can often be an inhibitor for growth...
Issue 37 – Darts demonstrates the power of jeopardy
This week the PDC World Darts Championship generated TV audiences...
Issue 36 – Sporting inefficiency underpins Manchester United valuation
Sir Jim Ratcliffe’s acquisition of 25% of Manchester United values...
Issue 35 – The NBA & MLS – competition innovation unlocking value
Only two sports leagues exist where their average club’s Enterprise...
Issue 34 – More is more?
Amid speculation around the future of sports media rights...
Issue 33 – Tension and Opportunity Atop Women’s Football
Last week the Women’s Super League and Women’s Championship...
Issue 32 – F1 must strive to revive its sporting product
Formula One’s 2023 season concluded in Abu Dhabi on Sunday...
Issue 31 – India fall just shy of greatness
A win in Sunday’s Cricket World Cup Final would have put India’s 2023 team...