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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 70 – Why a German is the England national team manager
Thomas Tuchel’s appointment as England national team...

Issue 69 – Three ways data can help in sacking season
We have reached the stage in the football season where...

Issue 68 – Second the best
We recently launched our Jeopardy rankings, which rank...


Issue 67 – Driving long-term national team performance
It’s the men’s international break, reducing the focus on club...

Issue 66 – The league table where Arsenal are #1
The extent of over or underperformance against budget should be...

Issue 65 – Finding value in the transfer market
Popular markets for player recruitment are expensive for the quality...


Issue 64 – Three lessons for rights holders from the Olympic Games
While many rights holders focus on growing inventory...

Issue 63 – The Tour de France – optimised for future growth
This year’s Tour de France has been exceptional, featuring...

Issue 62 – European Championship expansion may not be a good idea
Euro 2024 had an average goal difference of 1.04 per game...
