Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 70 – Why a German is the England national team manager

Thomas Tuchel’s appointment as England national team...

Issue 69 – Three ways data can help in sacking season

We have reached the stage in the football season where...

Issue 68 – Second the best

We recently launched our Jeopardy rankings, which rank...

Issue 67 – Driving long-term national team performance

It’s the men’s international break, reducing the focus on club...

Issue 66 – The league table where Arsenal are #1

The extent of over or underperformance against budget should be...

Issue 65 – Finding value in the transfer market

Popular markets for player recruitment are expensive for the quality...

Issue 64 – Three lessons for rights holders from the Olympic Games

While many rights holders focus on growing inventory...

Issue 63 – The Tour de France – optimised for future growth

This year’s Tour de France has been exceptional, featuring...

Issue 62 – European Championship expansion may not be a good idea

Euro 2024 had an average goal difference of 1.04 per game...