Today, TFG Labs officially launches as the innovation hub for Twenty First Group, dedicated to bold experimentation with emerging technologies in the sports industry. By exploring new frontiers in AI and other emerging technologies, TFG Labs is on a mission to help visionary clients prepare for the rapidly-changing technological landscape.

“At TFG Labs, we embrace experimentation as a way of life,” said Andy Shora, Head of TFG Labs. “We thrive at the edges of possibility, working tirelessly to understand how the latest technologies can transform sports for teams, investors, leagues, competitions, brands, broadcasters as well as betting and gaming companies”.”

“In a time of unprecedented advancements in AI, I’m thrilled that TFG have decided to make a strong commitment to creating a dedicated space for research and development. This will allow us to experiment without fear, and uncover new technological possibilities for our clients.

Blake Wooster, Founder and CEO of TFG, commented: “With AI technology evolving at an extraordinary pace, we believe this is the perfect moment to embrace the future with purpose, ensuring that we lead the way in shaping the next era of sports. TFG Labs is a personification of our vision and determination to push boundaries and redefine what’s possible.  And it enables us to truly live up to our mission of delivering groundbreaking sports intelligence; getting our clients ahead and keeping them ahead.” 

A Bold Space for Experimentation

TFG Labs was created to operate as a testing ground for future-forward ideas, separate from the core sports data-intelligence services provided by Twenty First Group. The lab focuses on pushing boundaries through research and prototyping, ensuring that its partners stay ahead in a rapidly evolving technological landscape.

“We believe that by exploring new technologies early, we can help our clients unlock transformative possibilities with minimal wasted effort,” Shora added.

Exploring the Next Wave of Innovation in Sports

TFG Labs is at the forefront of AI-powered advancements, focusing on transformative tools like AI-driven sporting operations and Agentic AI Systems.  These cutting-edge innovations are now empowering organisations with sharper decision-making, enhanced performance, and new forms of operational efficiency and, working with innovative partners, we’re proud to be laying the groundwork for the next era in sports technology.

“If you’ve heard of something new in AI, the chances are we’re already testing its potential applications in sports,” said Shora, emphasising the lab’s role as a first-mover in experimentation.

Partner with TFG Labs

TFG Labs is actively seeking partners eager to experiment with emerging technologies and discover transformative solutions for the sports industry. For inquiries or to learn more, visit the TFG Contact Page.

About TFG Labs

TFG Labs is the experimentation arm of Twenty First Group, dedicated to exploring emerging technologies that redefine the future of sports. With a relentless focus on innovation and collaboration, TFG Labs is where groundbreaking ideas are transformed into the tools of tomorrow, empowering sports organisations to lead in a rapidly-changing data-driven world.