We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Performance Trends: What does it take to win the World Cup?

With the aid of data we can identify what it takes for a team to win the World Cup.

Performance powered insights: Previewing The 2022 World Cup Story

Through our performance intelligence we have explored who the favorites are in Qatar, the tournaments best players, players to watch and much more.

What could an alternative World Cup format look like?

We have simulated and explored what an alternative competition structure for the World Cup could look like.