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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 16 – Injury time solution is a sledgehammer looking for a nail
New guidelines to increase ball in play time in football matches...

Issue 15 – World Cup competitiveness demonstrates significant change in women’s football
The Women’s World Cup has been characterised by upsets...

Issue 14 – Have The 49ers Found a Bargain in Leeds United?
The men’s Ashes is breaking viewership records. It is doing so because...

Issue 13 – Messi’s MLS Impact
With Inter Miami’s historical signings, it is important to consider...

Issue 12 – Test cricket triumphs in the attention economy
The men’s Ashes is breaking viewership records. It is doing so because...

Issue 11 – Where is the Saudi Pro League starting from?
The Saudi Pro League is making headlines with their acquisition of...

Issue 10 – Could the grass be greener for Wimbledon?
Wimbledon showcases the delicate balance between jeopardy and quality...


Issue 09 – World of opportunities with GBE change
Changes to English football’s Governing Body Endorsement (GBE) rules present an enormous opportunity...

Issue 08 – Squeezed Middle
The media market is placing ever-greater premiums on subscription-driving content, while...

Issue 07 – 2023 NBA Finals: Authentic Sports Stories Prevail
Traditional punditry suggests a Nuggets-Heat Finals would be disastrous for the NBA as it approaches...

Issue 06 – Did Marquee Moments Deliver?
Several sports had marquee moments over the weekend, and it was the IPL final that ticked all the...