This year’s Tour de France has been exceptional, featuring two generational talents in Jonas Vingegaard and Tadej Pogačar. The Tour’s sporting product is the driver for its success; hitting on the criteria which TFG uses to evaluate and optimise competitions:

Quality

• The only annual, multi-day, road-racing event that truly delivers best vs best 

Jeopardy

• The challenging route and the risks inherent in a 200-strong peloton ensures any stage could be decisive
• Daily stages and 4 jerseys ensures something’s always at stake

Connection

• Narratives crescendo over 3 weeks, with consistent tentpole moments eg. in the mountains, time-trials, and sprint finishes
• Key battlegrounds are revisited regularly, growing traditions organically

The product drives the Tour’s commercial success. According to GlobalData, the Tour’s sponsorship income is comparable to Wimbledon. The event has a tremendous platform from which to grow, enabled by initiatives like Netflix’s Unchained or taking the ‘grand depart’ to new destinations.