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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 107 – Big Fees, Small Margins
The World Cup is over, attention turns to the transfer window.
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Rielli Portegys2026-07-16 02:05:572026-07-16 02:05:57The Feedback Loop
Issue 106 – Unpicking European dominance at the World Cup
European dominance of the World Cup quarter finalist...
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Rielli Portegys2026-07-07 23:42:302026-07-08 08:50:28The Narrative Edge
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Rielli Portegys2026-07-02 01:58:472026-07-02 01:58:47Right Story, Right Customer
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Rielli Portegys2026-06-24 08:17:382026-06-24 08:17:38The Engine Behind the Insight
Issue 105 – Paris: Football’s Capital City
There are 15 consecutive days during this World Cup...
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Rielli Portegys2026-06-18 09:40:052026-06-18 09:41:15Content That Converts
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Rielli Portegys2026-06-10 02:45:512026-06-10 02:45:51The Attention Trap
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Rielli Portegys2026-06-04 10:16:152026-06-09 11:06:04The Biggest Bet In Sport
Issue 104 – Be the trendsetter
Football has a habit of copying winning teams.
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Rielli Portegys2026-05-14 11:05:332026-06-09 11:06:05The Future of Futures: Solving the Outright Market in Sports Betting

