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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.
Issue 67 – Driving long-term national team performance
It’s the men’s international break, reducing the focus on club...
Issue 66 – The league table where Arsenal are #1
The extent of over or underperformance against budget should be...
Issue 65 – Finding value in the transfer market
Popular markets for player recruitment are expensive for the quality...
Issue 64 – Three lessons for rights holders from the Olympic Games
While many rights holders focus on growing inventory...
Issue 63 – The Tour de France – optimised for future growth
This year’s Tour de France has been exceptional, featuring...
Issue 62 – European Championship expansion may not be a good idea
Euro 2024 had an average goal difference of 1.04 per game...
Issue 61 – How England can beat India at the T20 World Cup
England play India in cricket’s T20 World Cup semi-final tomorrow.
Issue 60 – Protecting Premier League Jeopardy
The Premier League is the world’s greatest domestic football competition:
Issue 59 – Real Madrid look set to continue domination
A club that has enjoyed unprecedented recent success would usually...
Issue 58 – Emma Hayes leaves the WSL stronger than ever before
As the European football season draws to a close, we shouldn’t forget...