Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 102 – The High Jeopardy Monopoly

Sport competes hard for fan attention in April.

Issue 101 – No Stretch in World Golf Separates the Field Like Amen Corner

Amen Corner (Holes 11-13) is the most important stretch...

Issue 100 – The root cause of Italy’s World Cup misery

Another Italian World Cup qualification failure...

Issue 99 – Unpicking a bad week for Premier League clubs

Premier League clubs’ collective one win...

Issue 98 – What can North Korea tell us about women’s football

As the Women’s Asian Cup kicks off in Australia...

Issue 97 – What Norway’s Winter Olympic Team tells us about overachievement

As the Norway Winter Olympic Team once again topped the...

Issue 96 – The difference between a Super Bowl and Six Nations advert

Sunday’s Super Bowl again set benchmarks for advertising...

Issue 95 – Getting Your House In Order

You wouldn’t build a 60,000 seat stadium on a foundation...

Issue 94 – The real problem is rarely the headline

When results are bad, the noise generated from fan...

Issue 93 – Throwing Darts At A Bigger Board

Nitin Kumar last week became the first Indian match-winner...