Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 57 – Man City win with money and Pep’s genius

Under their Abu Dhabi United Group ownership, there has always been ...

Issue 56 – Another Major victory

The PGA Championship will soon be underway at Valhalla GC.

Issue 55 – Knowing your enemy

Before a ball was kicked in this year’s EFL Championship, our models...

Issue 54 – Going up on a budget

Most simply, a football club’s on field performance comes down...

Issue 53 – Everton and Forest face critical encounter

The outcome of Nottingham Forest’s visit to Everton this weekend is enormously...

Issue 52 – Masters of grabbing attention

Scarcity is a significant driver of value for golf’s majors: long-standing rituals...

Issue 51 – Replacing Klopp

The challenge Liverpool face in finding a long-term replacement for Jürgen Klopp...

Issue 50 – Barcelona setting new standards in women’s football

FC Barcelona Femení are setting incredible standards in the women’s game.

Issue 49 – Comparing Max Verstappen’s dominance

F1 global Google searches have dropped by 76% in the last 2 years.

Issue 48 – ‘Data’ is not enough…

By now most people have seen the positive impact that being data-centric can...

Issue 47 – Athlete Sponsorship Valuation

Cristiano Ronaldo & Lionel Messi were recently anticipated to face off in a friendly dubbed as...