The PGA Championship will soon be underway at Valhalla GC. Newsflow emerging over the past 48 hours point to the highest ticket and corporate hospitality-revenue-generating edition of the event’s history.

This is further evidence of the Majors ability to capture upside on top of their already elevated status as the pinnacle of the game by virtue of the multiplier effect of the PGA Tour and LIV players going head to head.

Fans, of all sports, crave best vs best and just as the Masters actioned last month, the PGA of America has put the fan first – granting special invitations to ensure the quality of their product is optimised.

TFG’s AI driven simulation capability is used to power the world’s leading sports betting operators in-play football products. We have pointed the engine at Valhalla this week to illuminate the quality of the field that has gathered