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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

What could an alternative World Cup format look like?
We have simulated and explored what an alternative competition structure for the World Cup could look like.
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Adam Watson2022-11-02 14:12:432022-11-02 14:40:00Price vs Value: The importance of understanding the difference
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Adam Watson2022-10-25 15:17:092022-10-25 15:17:59The Challenge of Net Run Rate: Helping Fans Daydream through Competition Rules
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Adam Watson2022-10-19 10:25:342022-10-19 10:26:08Securing Superstars: Creating Competition Value
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Adam Watson2022-10-11 10:29:382022-10-11 11:29:22IPL Player Trading: What could a mutually beneficial trade look like?
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Adam Watson2022-09-22 09:25:222022-09-22 09:25:22Eniola Aluko joins Twenty First Group as a Strategic Advisor
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Adam Watson2022-09-16 10:30:182022-09-16 10:30:18Respected industry expert David Stubley joins TFG as a Strategic Advisor
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Adam Watson2022-09-14 17:20:292022-09-14 20:35:55Jordan Gardner joins TFG’s Commercial Specialist Group
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Adam Watson2022-09-14 09:13:072022-09-15 09:06:24Twenty First Group Creates Commercial Specialist Group
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Adam Watson2022-09-05 14:35:432022-09-05 14:51:53Summer Transfer Window 2022: TFG’s Analysis
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Adam Watson2022-08-24 12:04:202022-08-24 16:35:02Positive signs for Asian football as World Cup approaches

