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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Performance Trends: What does it take to win the World Cup?
With the aid of data we can identify what it takes for a team to win the World Cup.

Performance powered insights: Previewing The 2022 World Cup Story
Through our performance intelligence we have explored who the favorites are in Qatar, the tournaments best players, players to watch and much more.

What could an alternative World Cup format look like?
We have simulated and explored what an alternative competition structure for the World Cup could look like.
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Adam Watson2022-11-02 14:12:432022-11-02 14:40:00Price vs Value: The importance of understanding the difference
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Adam Watson2022-10-25 15:17:092022-10-25 15:17:59The Challenge of Net Run Rate: Helping Fans Daydream through Competition Rules
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Adam Watson2022-10-19 10:25:342022-10-19 10:26:08Securing Superstars: Creating Competition Value
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Adam Watson2022-10-11 10:29:382022-10-11 11:29:22IPL Player Trading: What could a mutually beneficial trade look like?
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Adam Watson2022-09-22 09:25:222022-09-22 09:25:22Eniola Aluko joins Twenty First Group as a Strategic Advisor
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Adam Watson2022-09-16 10:30:182022-09-16 10:30:18Respected industry expert David Stubley joins TFG as a Strategic Advisor
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Adam Watson2022-09-14 17:20:292022-09-14 20:35:55Jordan Gardner joins TFG’s Commercial Specialist Group
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Adam Watson2022-09-14 09:13:072022-09-15 09:06:24Twenty First Group Creates Commercial Specialist Group

