In recent days, many commentators have been asking how the EFL was able to secure the 7th biggest media deal for any football league globally. One of the key reasons is the EFL’s level of Jeopardy.

Jeopardy results when high stakes meet uncertainty. The EFL offers a route to the Premier League’s riches (high stakes), while The Championship is among Europe’s most unpredictable competitions – the correlation between spending and performance is 54%, compared to 80% in the top flight (uncertainty).

Jeopardy also explains the high levels of ‘Connection’ represented by the EFL – it’s one of the most well-attended leagues in Europe, often outperforming La Liga and Serie A despite being a second tier competition.