For even the most seasoned executive in sport, it is an ongoing challenge to assess the latest news and results, and determine what they mean, if anything, for the industry as a whole. 

In just the past week, we at Twenty First Group have been wondering what Wrexham’s promotion to the EFL means for investors in British football, what lessons rights holders can learn from an uncompetitive Women’s Six Nations, and what the reaction after Chase Koepka’s hole-in-one at LIV Golf Adelaide tells us about the future of golf fandom.

It is for that reason that from next week we are launching The Gauge, a recurring bite-sized insight that seeks to examine what we’re seeing both on and off the field of play, and break down the potential implications for our industry.

Never taking more than 90 seconds to digest, and incorporating insight from our Intelligence Engine, we hope that The Gauge becomes a home for sharp and fresh thinking that you can take into your day-to-day activities.

Keep an eye on your inbox for issue #1, released next week.

You can sign up to our mailing list and subscribe to The Gauge here.