Mo Bobat and the Business of High Performance

On behalf of Twenty First Group, I am delighted to have once again had the opportunity to appear on the Unofficial Partner Podcast, the leading sports business podcast hosted by Richard Gillis. The conversation took place at the Twenty First Group office in Clerkenwell, London, at the same time as ICC T20 World Cup taking place in Australia, which England would go onto win.

In this hour-long episode, I joined High Performance Director of the England and Wales Cricket Board Mo Bobat, to discuss the ECB’s recent High Performance Review, chaired by former England captain Sir Andrew Strauss. Twenty First Group and the ECB, worked extensively together as part of the review, with the aim of improving the quality of both the domestic structure and the men’s national side, aided by an advisory board that included Sir Dave Brailsford and Dan Ashworth, former FA Performance Director.

The review made 17 proposals, each seeking to focus attention on the difficult question of What It Takes To Win (WITTW). You can read the review HERE. 

The performance conversation is often put into a silo, and treated separately from the commercial side of sport. But as discussed on the podcast, that’s a mistake.

In this podcast we explore the sporting product; what’s the difference between a successful sport’s tournament, event or team, and the rest. How performance data helps to create entertaining teams and events, and the commercial value of jeopardy. These are questions which drive everything; from fan engagement through to media rights income, sponsorship revenue and other forms of investment.

We would love to hear your thoughts and opinions on this subject so please have a listen via the link below and do get in touch.

Listen Via Unofficial Partner Here