The Gauge, a recurring bite-sized insight that seeks to examine what we’re seeing both on and off the field of play, and break down the potential implications for our industry. Never taking more than 90 seconds to digest.

It's time to stop using interest in men's football..
In 61 years of men’s and women’s World Cup finals...
New guidelines to increase ball in play time in football matches...
The Women’s World Cup has been characterised by upsets...
The men’s Ashes is breaking viewership records. It is doing so because...
With Inter Miami’s historical signings, it is important to consider...
The men’s Ashes is breaking viewership records. It is doing so because...
The Saudi Pro League is making headlines with their acquisition of...
Wimbledon showcases the delicate balance between jeopardy and quality...