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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 102 – The High Jeopardy Monopoly
Sport competes hard for fan attention in April.

Issue 101 – No Stretch in World Golf Separates the Field Like Amen Corner
Amen Corner (Holes 11-13) is the most important stretch...

Issue 100 – The root cause of Italy’s World Cup misery
Another Italian World Cup qualification failure...

Issue 99 – Unpicking a bad week for Premier League clubs
Premier League clubs’ collective one win...

Issue 98 – What can North Korea tell us about women’s football
As the Women’s Asian Cup kicks off in Australia...

Issue 97 – What Norway’s Winter Olympic Team tells us about overachievement
As the Norway Winter Olympic Team once again topped the...
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Rielli Portegys2026-02-10 09:53:442026-03-25 02:43:35Jacob Kiplimo Produced Two Miracle Performances – The Problem Was, No One Paid Attention
Issue 96 – The difference between a Super Bowl and Six Nations advert
Sunday’s Super Bowl again set benchmarks for advertising...

Issue 95 – Getting Your House In Order
You wouldn’t build a 60,000 seat stadium on a foundation...
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Rielli Portegys2026-01-23 03:21:112026-02-04 02:20:27Organisational Intelligence: Football’s next frontier for competitive edge
Issue 94 – The real problem is rarely the headline
When results are bad, the noise generated from fan...

Issue 93 – Throwing Darts At A Bigger Board
Nitin Kumar last week became the first Indian match-winner...


