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Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 94 – The real problem is rarely the headline
When results are bad, the noise generated from fan...

Issue 93 – Throwing Darts At A Bigger Board
Nitin Kumar last week became the first Indian match-winner...

Issue 92 – Driving Betting Jeopardy In Abu Dhabi
As F1 races toward its first three-way title decider...

Issue 91 – Think different, win, change the game
Sporting success requires disruptive strategy, not imitation.
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Rielli Portegys
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Rielli Portegys2025-11-18 03:21:282025-11-28 03:20:58‘Stretching the pyramid’: how federations can deliver systemic over-performance
Issue 90 – What valuation makes sense for Sheffield Wednesday?
The economics of English football means that owning...

Issue 89 – The Unwinnable Road Trip?
Rory McIlroy is just one of the many prominent voices to...

Issue 88 – Erik ten Hag wasn’t the problem
How to interpret Manchester United and Bayer...

Issue 87 – Going Route 1 for Media Rights Distribution?
Ligue 1 recently launched its D2C streaming platform...

Issue 86 – Jeopardy Drives Value: The 2025 F1 Lesson
The 2023 Formula 1 season saw Max Verstappen win...

Issue 85 – Gyökeres will not win the league for Arsenal
One of the greatest ongoing risks football clubs face is...

Issue 84 – The real value of Florian Wirtz
Costing a potential £116m, Florian Wirtz is one of football's...


