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Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 113 – The Champions League jeopardy paradox

The Champions League’s league phase format has created...

Issue 112 – The problem Manchester United are trying to solve

Changing a manager requires defining the problem to be...

Issue 111 – Why Spain rule the world

Without any true superstar players, last summer Spain...

Issue 110 – Home advantage is the whole story

Team Europe are the weaker side at Bernardus this week.

Issue 109 – Hiring: the “what” not the “who”

Head coach appointments shouldn’t begin with a name.

Issue 108 – Whose Fault Is It Anyway?

Of the twenty Premier League managers who started 2025/26...

Issue 107 – Big Fees, Small Margins

The World Cup is over, attention turns to the transfer window.

Issue 106 – Unpicking European dominance at the World Cup

European dominance of the World Cup quarter finalist...