Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 104 – Be the trendsetter

Football has a habit of copying winning teams.

Issue 103 – European football’s giant slayers

Across European football, a string of small-budget clubs are...

Issue 102 – The High Jeopardy Monopoly

Sport competes hard for fan attention in April.

Issue 101 – No Stretch in World Golf Separates the Field Like Amen Corner

Amen Corner (Holes 11-13) is the most important stretch...

Issue 100 – The root cause of Italy’s World Cup misery

Another Italian World Cup qualification failure...

Issue 99 – Unpicking a bad week for Premier League clubs

Premier League clubs’ collective one win...

Issue 98 – What can North Korea tell us about women’s football

As the Women’s Asian Cup kicks off in Australia...

Issue 97 – What Norway’s Winter Olympic Team tells us about overachievement

As the Norway Winter Olympic Team once again topped the...