Evaluating the market with a sports performance lens can identify clubs who are better positioned than their current position in their league and within the broader footballing pyramid might suggest.
As a result of this up-front work, immediately these clubs provide a much larger growth potential and ROI for investors, as they are more likely to unlock greater commercial value through their sporting success.
Conducting sporting due diligence is not only useful when identifying clubs. It proves significantly valuable throughout the entire transaction process and can materially help in negotiations.
If you would like to find out more about the football club investment process or want to explore investing in a club please get in touch with AJ Swoboda or Omar Chaudhuri.
You can watch the first part of the presentation here and you can read an example about our work in sports transactions here.