Tension and Opportunity Atop Women’s Football

Last week the Women’s Super League and Women’s Championship voted to form an independent league organisation. The implications for women’s football are significant.

  1. Domestic Prosperity – A standalone entity committed to commercial growth and stimulating new investment will strengthen the domestic product. Interest in the WSL has increased 7.5x since 2019, bolstered by the 2022 Lionesses.
  2. New Standards – NewCo’s mandate to make the WSL and WC the most competitive and entertaining domestic competitions will improve European football. While Barcelona, Lyon, Chelsea, and Bayern are the outright strongest global teams, their domestic leagues have lacked the Quality and Jeopardy seen in NWSL.
  3. Competitive Tension – Women’s football will benefit from rival domestic leagues atop the ecosystem. England’s raw potential combined with NewCo’s mission will help challenge the NWSL, which per our analysis is home to the biggest proportion of the world’s best players, a landmark media deal, and new investment pouring in.

By AJ Swoboda 
Managing Director, Americas

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