Stories_

We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 91 – Think different, win, change the game

Sporting success requires disruptive strategy, not imitation.

Issue 90 – What valuation makes sense for Sheffield Wednesday?

The economics of English football means that owning...

Issue 89 – The Unwinnable Road Trip?

Rory McIlroy is just one of the many prominent voices to...

Issue 88 – Erik ten Hag wasn’t the problem

How to interpret Manchester United and Bayer...

Issue 87 – Going Route 1 for Media Rights Distribution?

Ligue 1 recently launched its D2C streaming platform...

Issue 86 – Jeopardy Drives Value: The 2025 F1 Lesson

The 2023 Formula 1 season saw Max Verstappen win...

Issue 85 – Gyökeres will not win the league for Arsenal

One of the greatest ongoing risks football clubs face is...

Issue 84 – The real value of Florian Wirtz

Costing a potential £116m, Florian Wirtz is one of football's...

Issue 83 – Jeopardy on offer at the Women’s Euro

European women’s domestic club football often lacks jeopardy.

Issue 82 – The Club World Cup’s Product Problems

The most enduring sporting events deliver quality and jeopardy...

Issue 81 – Liverpool’s £150m free transfer

Trent Alexander-Arnold’s reception at Anfield last weekend...