•
Stories_
We believe in the power of sport to inspire and unite. We’re constantly fascinated by different worlds, new ways of thinking and against-all-odds achievement. Here’s a collection of stories from things we’ve seen, places we’ve been and projects we’ve worked on.

Issue 97 – What Norway’s Winter Olympic Team tells us about overachievement
As the Norway Winter Olympic Team once again topped the...
https://www.twentyfirstgroup.com/wp-content/uploads/2026/02/image-17.png
576
1024
Rielli Portegys
https://www.twentyfirstgroup.com/wp-content/uploads/2021/02/Logo-black-blue-main.svg
Rielli Portegys2026-02-10 09:53:442026-02-26 08:37:37Jacob Kiplimo produced a miracle performance – the problem was, no one paid attention
Issue 96 – The difference between a Super Bowl and Six Nations advert
Sunday’s Super Bowl again set benchmarks for advertising...

Issue 95 – Getting Your House In Order
You wouldn’t build a 60,000 seat stadium on a foundation...
https://www.twentyfirstgroup.com/wp-content/uploads/2025/12/62c3df88-9c45-4794-aa40-a4d6dd05ae49.png
2270
2900
Rielli Portegys
https://www.twentyfirstgroup.com/wp-content/uploads/2021/02/Logo-black-blue-main.svg
Rielli Portegys2026-01-23 03:21:112026-02-04 02:20:27Organisational Intelligence: Football’s next frontier for competitive edge
Issue 94 – The real problem is rarely the headline
When results are bad, the noise generated from fan...

Issue 93 – Throwing Darts At A Bigger Board
Nitin Kumar last week became the first Indian match-winner...

Issue 92 – Driving Betting Jeopardy In Abu Dhabi
As F1 races toward its first three-way title decider...

Issue 91 – Think different, win, change the game
Sporting success requires disruptive strategy, not imitation.
https://www.twentyfirstgroup.com/wp-content/uploads/2025/11/GettyImages-2244129680-scaled.jpg
1609
2560
Rielli Portegys
https://www.twentyfirstgroup.com/wp-content/uploads/2021/02/Logo-black-blue-main.svg
Rielli Portegys2025-11-18 03:21:282025-11-28 03:20:58‘Stretching the pyramid’: how federations can deliver systemic over-performance
Issue 90 – What valuation makes sense for Sheffield Wednesday?
The economics of English football means that owning...

Issue 89 – The Unwinnable Road Trip?
Rory McIlroy is just one of the many prominent voices to...


