Published June 25th, 2020

Kaita Sugihara joins Twenty First Group to continue our regional expansion in Asia

It is with great excitement that today we announce the next stage of our evolution with the appointment of respected football executive Kaita Sugihara. Kaita brings with him a wealth of regional football experience to the TFG team, having held positions at Deloitte and FIFA as a full-time consultant, and the Asian Football Confederation.  Based in Tokyo, Kaita will support our growth aspirations across a range of sports including golf, basketball, baseball and cricket, with a particular focus on supporting our football partners across the region.  With an exciting partner list in the region, including Urawa Red Diamonds, DAZN, UAE Pro League and Asian Tour, we look forward to further expansion, spearheaded by Kaita.

Following his appointment, Kaita said:

“I could not be more happy to join TFG, a business with a fantastic reputation and an outstanding list of clients.  It is a business with a clear strategic focus – to help clients in Asia to drive sporting success and unlock commercial value.  TFG really respects the local environment of Asian football and does not simply look to ‘copy & paste’ the European experience on a market that is fundamentally different – this aligns with my own experiences and beliefs on how Asian football, and sport more generally, can be developed. I cannot wait to get started”

Ben Marlow, our Managing Director of the Asia Pacific Office said: “We are delighted to have brought Kaita on board.  He brings with him a wealth of experience across football in Asia and a deep understanding of the specific challenges and opportunities for sport more generally across the region.  He will play a key role as we continue to help the development of sport in Asia.

For more information please get in touch.