An update from Twenty First Group Chief Commercial Officer Dan Zelezinski:

I’m delighted to announce that Twenty First Group is strengthening our commitment to getting our clients ahead and keeping them ahead, with the formation of a new Commercial Specialist Group (CSG).

We are relentless in our pursuit of unlocking value for our partners and taking our IP, people, positivity and curiosity to new sports, new regions, and new opportunities. This newly formed CSG has a mandate to ensure we continue to put our clients’ needs at the heart of everything we do, and leverage the very best of deep domain knowledge in key verticals and local markets. 

TFG has achieved significant growth in recent years and we are now excited to formalise and grow an experienced group of sports industry veterans dedicated to further exploiting our unique Intelligence Engine and proven capabilities.

We have been extremely deliberate and thoughtful in this initial recruitment phase to align great talents with our specialisms and local target markets. With strong foundations and client relationships that we are extremely proud of, we continue to obsess about unlocking incremental value and stretching across more and more of the value chain – facilitated by commercial models that are mutually beneficial and befitting true partnership.

In the coming days and weeks we will be making exciting announcements of the early recruits to this group.