Women’s World Cup activation
Telling the story of performance to fans
Challenge
Knowledge of women’s players remains a big barrier to fans’ connection with the women’s game; Visa wanted to knock down these barriers by celebrating the performance of the World Cup’s star players as part of their Player of the Match activation.
Solution
Utilising TFG’s Intelligence Engine to draw out the key performance statistics of Visa’s ambassador players, our analysis powered graphics and storytelling throughout the tournament on Visa’s socials.
Impact
Visa’s campaign helped highlight comparatively unknown players like Salma Paralluelo and Fatima Tagnaout, growing fans’ knowledge of the women’s game.
