Making
robust decisions
Using data-intelligence to inform player recruitment strategy
Challenge
Urawa Reds wanted to integrate data into their key recruitment decisions, specifically of international players and a head coach.
Solution
Working closely with the club’s technical director, we built a model to capture the club’s playing style requirements so they could assess target players and head coach candidates.
We combined analysis of style with our performance and player valuation models to provide a comprehensive perspective. Having built the models, our partnership approach enabled us to react quickly and deliver ongoing practical support. We helped ensure that Urawa Reds are among the most effective teams at making modern, data-driven decisions.
Impact
Following our analysis on the club’s shortlist of candidates, Urawa Reds hired Ricardo Rodriguez as head coach in December 2020. They also followed our advice on which weaker-performing international players they should release, in order to improve results for the 2021 season.
“TFG has really helped us to fulfil our ambition of being data-driven. We are an ambitious club and want to lead the industry – and TFG are helping us achieve that.”
