Everton FC Due Diligence

Strategising on an investment in one of England’s most storied clubs

Challenge

Planning investment into a club that had underperformed and faced a threat of relegation.

Solution

Our modelling enabled The Friedkin Group to develop different investment scenarios, based on a detailed understanding of the interaction between spend, efficiency of spend, and luck.

This probabilistic modeling was combined with a complete analysis of financial constraints, the squad, planned transfer activity and near-term prospects for the team.

Impact

The Friedkin Group completed their transaction of Everton in December 2024, and helped steer the club away from relegation in their final season at Goodison Park.

In the media

In the media