Strike Meter
Transforming noisy data into fan-friendly insights
Challenge
To generate better return on investment on the real estate consumed by launch monitor data on live broadcast.
Solution
Pushed almost instantaneously to a broadcast graphic, the Strike meter evaluated the quality of a golf shot immediately upon impact by incorporating various launch factors like ball speed and launch angle into a machine-learning algorithm that predicts strokes gained.
Impact
Featured across live broadcast including at the 150th Open Championship, giving fans a gaming-style, easily understandable output to evaluate the driving performance of the world’s best golfers.
