Player Markets
Powering differentiated betting products
Challenge
To offer Sky Bet customers a wider and more exciting range of products, with a focus on player performance.
Solution
Leveraging our experience and models of working with performance data with football clubs and leagues, we provide pricing for Sky Bet across corner and player statistic markets – such as for tackles, shots, and offsides – for multiple leagues.
Impact
Sky Bet offer one of the most comprehensive set of products to customers, underpinned by player stat markets that power their Price Boosts, BetBuilder and RequestABet offerings.
