Expansion Planning
Preparing to disrupt MLS with a new strategic sporting model
Challenge
Expansion franchise San Diego FC’s co-owners Man Capital needed to build a robust talent strategy to ensure that the club enjoyed immediate success in MLS.
Solution
Working with the club’s ownership, we developed a strategy that understood the talent ‘demand’ – what was required to have a winning team in MLS – and the talent ‘supply’ – as provided by Right to Dream’s academies and the global recruitment market – to help the club build a clear understanding of the requirements to succeed in the league.
The analysis utilised TFG’s unique player and team models, ensuring that the club’s strategy was grounded in evidence and predictive insight.
Impact
SDFC enjoyed one of the best starts to a season of any expansion team in MLS history.
