Data transformation strategy
Winning with numbers
Challenge
Chelsea’s new ownership recognised that the club had fallen behind rivals in terms of the use of analytics to drive decision making. They needed to establish a best practice approach which ensured insights were informing sporting decisions across the club.
Solution
Through a wide-ranging consultation and shadowing process, we developed a comprehensive set of actionable recommendations for the club across five core success pillars: process, people, data, technology and IP.
The club has been implementing these recommendations, across departments, to accelerate its progress towards becoming an insight-driven organisation.
Impact
Chelsea have accelerated their investment into analytics under the club’s new ownership, making it a core part of sporting decision making.
