Competition Benchmarking
Understanding the sporting product
Challenge
To understand how the Bundesliga can maintain its position as one of the world’s leading sports properties, in light of growing downward pressure on media rights values.
Solution
Benchmarking the league across TFG’s Quality, Jeopardy and Connection framework, we were able to identify the league’s strengths and weaknesses as a product compared to competitors.
Based on these assessments, we recommended initiatives that the league could employ to ensure it maintains a strong on-field product that captivates fans.
Impact
The Bundesliga remains ultra-competitive globally, with its clubs boasting the second-highest revenues in the world and the league ranked third in TFG’s World Super League rankings.
