Golf fans around the world are preparing themselves for another roller coaster ride this week as the oldest of the Major Championships, The Open, gets underway tomorrow at Royal St Georges. Can Rahm’s form keep the claret jug residing in Europe for one more year? Will Jordan Speith’s past success at The Open enable him to wrestle it back across the Atlantic? Can Adam Scott add a claret jug to his green jacket and take it down under? Will Louis Oosthuizen bring it to South Africa as he did in 2010?
The Open captures the attention of the golfing world for a number of reasons, but principal among them is its ability to connect with fans from all corners of the globe. The Open is the most international of all of golf’s majors, with 36 nationalities represented at each of the Open Championships since 2016.
That the R&A’s flagship event is more diverse than any other major is not by accident. The R&A’s raison d’etre is to make golf more accessible, appealing and inclusive, and to ensure it’s thriving 50 years from now. The R&A have invested heavily in their partnerships with 157 affiliate organisations to build a deeply connected network that reaches 143 countries. The focus on growing the game at the grass roots and ensuring The Open is truly open to all is a key lever in the strategy. Providing a platform at the pinnacle of the game for players of all nationalities is key to ensuring the next generation of super stars includes players from everywhere.