We are excited to announce the launch of the TFG World Sports Rankings, an open and accessible resource that ranks the winners and losers across the three foundations that make for a successful sporting product. 

Quality. Jeopardy. Connection.

Sport is changing. After decades of soaring interest and revenues, growth is no longer a given. We believe that focusing on the strength of the sporting product is now the key to unlocking long-term commercial value. 

At Twenty First Group we believe successful sporting products maximise three essential pillars:

• Quality – fans are inspired by the best 
• Jeopardy – fans want the thrill of uncertainty 
• Connection – fans want a reason to care 

Evidence shows that maximising these three fundamental pillars results in greater sporting success, ignites the passion of fans and unlocks commercial value. 

The Rankings 

Powered by our pioneering Intelligence Engine the TFG World Sports Rankings rank sports products – sportspeople, teams, and competitions according to Quality, Jeopardy and Connection to determine the winners and losers across each of these foundations. The rankings are an open resource for industry professionals to gauge the success of their sporting products according to Quality, jeopardy, Connection, seeing where they are today and how they can shape their tomorrow to help achieve long-term success. 

On the creation of the Rankings Twenty First Group’s Chief Intelligence Officer Omar Chaudhuri says:

“It is tremendously exciting to launch the TFG World Sports Rankings at such a crucial time for sport. After decades of soaring interest and revenues in sport, growth is no longer a given. At TFG, we believe that focusing on the strength of the sporting product is now the key to unlocking long-term commercial value. Getting ‘the product’ right is the only sustainable way of inspiring fans and driving long-term revenues. The Rankings will play a crucial role in understanding the main elements that underpin successful sporting products – Quality, Jeopardy and Connection. Whether you’re a Sporting Director or club owner trying to secure a competitive edge, a rights holder striving to differentiate your competition or a Sports Marketer trying to connect with a new audience, our rankings will help industry professionals understand where they sit in the pecking order of world sport”.

We have started with the launch of our quality rankings with our Jeopardy and Connection Rankings to follow in due course. You can find out more and view our quality rankings here. 

If you would like to find out more or have any questions about the rankings please get in touch with Omar Chaudhuri.