Published August 11th, 2022

Twenty First Group contributes to long term partner DP World Tour’s Data Drive series

We are excited to have had the opportunity to contribute to Episode Two of the DP World Tour’s Data Drive presented by Fortinet. The episode looks at the role that performance data can play in strengthening the connection with fans.

Twenty First Group prides itself on the tenure of our partnerships and working with the organisations truly committed to innovation. We deliver ground-breaking sports intelligence and actionable insights to drive sporting success and unlock commercial value.

We are proud and excited to have a long-standing relationship with the DP World Tour and it is a partnership that has evolved significantly over the years. On the partnership TFG’s Chief Commercial Officer Dan Zelezinski says:

“What started as an initial performance intelligence project with the DP World Tour and Ryder Cup Europe in 2015 to enhance the players understanding of their own game, has morphed into a much more holistic and fan centric solution today”.

“Leveraging the same vast and rich datasets that support the best players in the game. TFG mines this information to strengthen the DP World Tour’s connection with their fans across multiple distribution channels”.

As highlighted in the second episode of the DP World Tour’s Data Drive presented by Fortinet, TFG drives that connection via unique insights on the owned and operated platforms, powering brand activations and augmenting the live broadcast via our partnership with Sky Sports.

We are excited to continue our support of DP World Tour in their pursuit of ground-breaking innovation and to help foster a deeper connection with fans through TFG powered performance insights.

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