Achieving
ambition
Data-intelligence to drive enhanced decision-making on football strategy
Challenge
To compete with Europe’s wealthy elite, Spurs have to think differently.
Solution
For more than six years, we have worked in partnership with Tottenham on some of their most important strategic decisions. We have formed a deep mutual understanding that helps us target our work to achieve the biggest impact for the club.
Using our intelligence engine and in-house data science team, we have been able to inform and influence key decisions in areas such as squad planning, salary structure, player trading, loan strategy and head coach hires.
Impact
Tottenham have become one of the most efficient teams at turning their resources into performance. According to our models, they rank eighth in efficiency globally and third in the Premier League.
Since we started working together, Tottenham have been regular top-four finishers in the Premier League and reached the 2019 Champions League final.
“Twenty First Group are at the heart of many of our key decisions. That’s why we have committed to the partnership for the long term”
