AI-Powered Broadcast and Digital solutions
Delivering for the world’s most innovative sports league the most compelling insights for fans
Challenge
Attract and engage a younger, more diverse golf audience through a best-in-class broadcast product and second screen experience, whilst unlocking incremental revenue from data.
Solution
We ingest every shot of TGL data in-live, built industry-first IP (e.g., real-time shot-by-shot outcome probability) and distributed into multiple channels in live. This included a bespoke dashboard to identify and contextualise key narratives for broadcast, digital and social teams in a live context.
Impact
The broadcast product was a huge success, beating viwership KPI’s. TGL were also able to monetise new IP through creating and selling additional inventory (e.g., KPMG as the official analytics partner).
