Unique
Industry-standard analysis
Telling the true story of performance on golf’s biggest stage
Challenge
The PGA Tour hosts the greatest names in men’s professional golf. Our job was to deliver original, compelling, data-centric content that matches the spectacle – and engage and entertain fans even more.
Solution
Working with PGA Tour editorial staff, we provide timely, original information about leading players and statistical trends. This high-profile content resides on PGATOUR.com and on social media channels such as Twitter and Instagram.
By introducing deeper statistical insight into the biggest stories in the game, we have significantly enriched media coverage.
Impact
We provided more than a dozen original pieces for the PGA Tour during 2020 and are committed to writing a piece of new analysis every week in 2021, for distribution across PGA Tour channels.
“Twenty First Group’s invaluable insights give fans a greater appreciation by adding much-needed context to the athletes’ incredible accomplishments.”
