Storytelling Through

Connecting fans to the Champions League story with Data


We were asked to bring a data driven, analytical approach to telling the story of the FedEx ‘Defining Moments’ of the UEFA Champions League series.


We partnered with ESPN and COPA90, to provide TFG powered content around the key moments in 2021/22 and historical Champions League seasons. We leveraged our world-class player/team rankings, win probability models, and playing style assessments to bring the stories to life.


Evolved content to support FedEx’s Champions League activasion, powering a multi-year, multi-million pound initiative. 

In the media

In the media