How football feels
proven by data
Understanding how insight-driven modelling could fuel COPA90’s world-leading digital creative, production and distribution capabilities
Challenge
COPA90 needed a strategy and roadmap to build an analytics capability to derive insights from the vast amounts of fan research and media performance that they currently gather.
Solution
We held a day’s workshop for the COPA90 leadership team, focusing on the agency’s overall goals related to fan intelligence, their current capabilities, and where they thought the most value would be for clients. Following the session, we prepared a strategy and technology roadmap, focusing on client and fan goals, to help plan their next 12 months.
Impact
A strategic roadmap of how to develop an analytics capability – the overall approach, the required systems, tools and skills, and priorities for the next two years.
“Our strategy workshop with TFG opened the leadership team’s eyes to the potential for data-driven fan insight but also clarified the importance of focus, alignment, and prioritisation.”
