What It take to
win
A plan to revitalise a club under new ownership
Challenge
Relegated from the EFL Championship just 12 months after takeover, Birmingham City needed a plan to return to the second tier
Solution
Working with ownership and senior management, we developed a ‘What It Takes To Win’ plan to guide the club’s short and medium-term activity around Head Coach, squad building, player recruitment, and playing style.
Impact
Birmingham City were promoted after just one season in League One, with a record points total
