Breaking
the mould
Helping the Asian Golf Tour take the step up from statistics to insights
Challenge
The Asian Tour needed a new understanding of stats and scoring, in order to transform its offer to partners and fans.
Solution
Recognising the huge possibilities contained in its data, we helped the Asian Tour develop an innovative package to enable commercial partners to move from simply badging traditional stats to generating data-driven narratives which are authentic to their brand story.
Impact
A compelling proposition for the Tour to pitch to potential commercial partners.
“Offering our partners something bespoke and differentiated is key. We believe that the Twenty First Group approach of turning performance data into compelling and commercially relevant narratives is the future of sponsorship for rights holders.”
