How to stay sane, win matches and grow value owning and operating a football club

For more than a decade, Twenty First Group have been working at the highest levels of football, advising football teams, owners and investors in every major football market. We have advised challenger clubs as well as the global powerhouses. In a sport defined by chaos – where managers fall, stars get injured, and fortunes swing overnight – we have learned that the best don’t just survive, they endure. What separates them from the rest is Organisational Intelligence: the fusion of sporting, financial, and operational intelligence that turns volatility into opportunity and value growth. This book reveals how the smartest clubs think, decide, and win – on and off the pitch.