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COMPETITION
INTELLIGENCE_

We help rights holders ignite the passion of fans and maximise commercial potential through evidence-based strategy, competition structure reform, and optimising scheduling.

LETS WORK TOGETHER
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MAXIMISING COMPETITON VALUE

Plateauing commercial rights are increasing the pressure on rights holders to differentiate their competitions. With fans’ attention at a premium, only competitions that truly connect with their audience will succeed in the long-term.

Our Intelligence Engine helps rights holders understand how their competitions drive fans to watch, enabling format and scheduling changes to be informed by objectivity rather than hunch.

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MAXIMISING COMPETITON VALUE

Plateauing commercial rights are increasing the pressure on rights holders to differentiate their competitions. With fans’ attention at a premium, only competitions that truly connect with their audience will succeed in the long-term.

Our Intelligence Engine helps organisations understand how their competitions drive fans to watch, enabling format and scheduling changes to be informed by objectivity rather than hunch.

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COMPETITION STRATEGY

Creating long-term growth strategies for sporting competitions built on the fundamentals of compelling sport. Including helping to define the purpose, vision, mission and values of the organisation, as well as the key strategic priorities and related objectives that will deliver sustainable success.

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COMPETITION STRATEGY

Creating long-term growth strategies for sporting competitions built on the fundamentals of compelling sport. Including helping to define the purpose, vision, mission and values of the organisation, as well as the key strategic priorities and related objectives that will deliver sustainable success.

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COMPETITION STRUCTURE

Analysing competitions and defining formats that deliver on the specific objectives of competition rights holders. We provide an objective basis for decision-making around: the number of matches and teams, scoring and qualification systems, competition formats, the inclusion and structure of playoffs, promotion and relegation etc. We also quantify key aspects of the competition and their impact on key commercial metrics such as viewership and  attendances.

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SCHEDULE OPTIMISATION

Utilising TFG’s Machine Learning model to build an optimised competition schedule that delivers sporting credibility and commercial value for rights holders. 

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SCHEDULE OPTIMISATION

Utilising TFG’s Machine Learning model to build an optimised competition schedule that delivers sporting credibility and commercial value for rights holders. 

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RULES AND REGULATIONS

We’re providing objective evidence to competition rights holders that analyses and informs decisions that govern how sports should be played, challenging received wisdom and enabling confident decision-making. E.g. rules on the number of substitutes, ball in play time, rules governing visas & work permits, team and squad restrictions etc.

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RULES AND REGULATIONS

We’re providing objective evidence to competition rights holders that analyses and informs decisions that govern how sports should be played, challenging received wisdom and enabling confident decision-making. E.g. rules on the number of substitutes, ball in play time, rules governing visas & work permits, team and squad restrictions etc.

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REVENUE DISTRIBUTION

Designing revenue distribution models specific to the objectives of the competition. Modelling the long-term impact of any changes to ensure athletes and teams are rewarded fairly, whilst maintaining competitive balance in the long run.

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RIGHTS VALUATION AND BENCHMARKING

Using simulations and performance intelligence we’re quantifying the attractiveness of the sporting product based on its ability to grow viewership and attendances. Combining this insight with detailed market knowledge allows us to effectively assess competition rights values.

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RIGHTS VALUATION AND BENCHMARKING

Using simulations and performance intelligence we’re quantifying the attractiveness of the sporting product based on its ability to grow viewership and attendances. Combining this insight with detailed market knowledge allows us to effectively assess competition rights values.

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PLAYER PATHWAYS AND TALENT DEVELOPMENT

Defining strategies that enable talent to flourish, ensuring a pipeline of quality athletes to sustain sports competitions for the long term while producing compelling sport.

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PLAYER PATHWAYS AND TALENT DEVELOPMENT

Defining strategies that enable talent to flourish, ensuring a pipeline of quality athletes to sustain sports competitions for the long term while producing compelling sport.

If you would like to find out more about our Competition Intelligence services please get in touch with Ben Marlow.

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Everything we do is powered by our pioneering technology platform.

Intelligence Engine

Trusted by the likes of…

European Tour, Premier League and Ryder Cup 2020 logos
Twenty First Group Limited
1st Floor, 17-18 Hayward’s Place,
Clerkenwell, EC1R 0EQ

info@TwentyFirstGroup.com
+44 (0) 20 7404 2640

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© Copyright – 2021 Twenty First Group

Twenty First Group Limited is an Appointed Representative of Exception Capital LLP (FRN:473719) which is authorised and regulated by the Financial Conduct Authority.

Terms of use | Privacy policy| Cookies policy

GET IN TOUCH_

Projects

Tell us about your challenge

Ideas

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Careers

Join us at Twenty First Group

GET IN TOUCH_

Projects

Tell us about your challenge

Ideas

Subscribe here

Careers

Join us at Twenty First Group

Trusted by the likes of…

European Tour, Premier League and Ryder Cup 2020 logos
Twenty First Group Limited
1st Floor, 17-18 Hayward’s Place,
Clerkenwell, EC1R 0EQ

info@TwentyFirstGroup.com
+44 (0) 20 7404 2640

Social

© Copyright – 2021 Twenty First Group

Twenty First Group Limited is an Appointed Representative of Exception Capital LLP (FRN:473719) which is authorised and regulated by the Financial Conduct Authority.

Terms of use | Privacy policy| Cookies policy

GET IN TOUCH_

Projects

Tell us about your challenge

Ideas

Subscribe here

Careers

Join us at Twenty First Group

Trusted by the likes of…

European Tour, Premier League and Ryder Cup 2020 logos
Twenty First Group Limited
1st Floor, 17-18 Hayward’s Place,
Clerkenwell, EC1R 0EQ

info@TwentyFirstGroup.com
+44 (0) 20 7404 2640

Social

© Copyright – 2021 Twenty First Group

Terms of use | Privacy policy| Cookies policy

Social

Trusted by the likes of…

European Tour, Premier League and Ryder Cup 2020 logos

© Copyright – 2021 Twenty First Group

Twenty First Group Limited is an Appointed Representative of Exception Capital LLP (FRN:473719) which is authorised and regulated by the Financial Conduct Authority.

Terms of use | Privacy policy| Cookies policy