PREDICTIVE SPORTS INTELLIGENCE_

Getting our clients ahead, and keeping them ahead.

PREDICTIVE SPORTS INTELLIGENCE_

Getting our clients ahead, and keeping them ahead.

Trusted by the likes of…

In a constantly changing world and in the relentlessly competitive business of sport, sustained success is built on continually earning the right to a fan’s attention through an unmissable sporting product.

Fusing deep human expertise with predictive intelligence and groundbreaking AI, Twenty First Group partners with change agents in the world’s leading sports organisations to build competitive edge across four key pillars of value creation.

Outstanding Performance: Embedding intelligence across the organisation to create a sustainable winning edge, on and off the field.

Epic Competitions: Architecting formats, calendars and schedules that create unmissable drama and commercial value.

Compelling Stories: Equipping broadcasters, brands and rights holders with unique predictive insights that turn sporting moments into valuable fan attention.

Personalised Engagement: Creating deeper fan connection and loyalty through innovative and differentiated betting markets.

WHAT WE DO

We give our clients a competitive edge by creating an unmissable sporting product that continually earns the right to a fan’s attention.

WHAT WE DO

We give our clients a competitive edge by creating an unmissable sporting product that continually earns the right to a fan’s attention.

HOW WE CREATE VALUE

We fuse deep human expertise with predictive intelligence and groundbreaking AI to create outstanding performance, epic competitions, compelling stories and personalised engagement.

HOW WE CREATE VALUE

We fuse deep human expertise with predictive intelligence and groundbreaking AI to create outstanding performance, epic competitions, compelling stories and personalised engagement.

We look to partner with…

TEAMS, OWNERS + INVESTORS

LEAGUES, FEDERATIONS + COMPETITION ORGANISERS

BRANDS +
BROADCASTERS

Betting + Gaming companies

We partner with the most ambitious and innovative organisations in global sport.

Matt

Strategic Advisor

Hannah

People Associate

Brilliant People

Our team derive maximum impact from our tech. Talented, curious minds who love sport and strive to make a difference.

Brilliant People

Hannah

People Associate

Matt

Strategic Advisor

Our team derive maximum impact from our tech. Talented, curious minds who love sport and strive to make a difference.

Our Brilliant People

Luke
Carter

Data Science

Jaspreet
Virdi

Finance

Our team of strategists, analysts and technologists — all with deep expertise in sport — combines cutting-edge AI with domain insight to deliver bespoke strategy, content, and technology solutions.